About The World
What’s wrong with your world? What’s wrong with our world? The problems, the people, the industry… What do you see, feel, and care about?
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What makes you special? What makes us special? What’s unique about you on your best day? What truly interests and distinguishes you and your team?
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December 11, 2023
Why do you do it? Why are we here for? The truly strong brand idea, proposition, or purpose lies at the intersection of these two circles: About Us and About The World
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